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Alan Blum
President

Alan Blum is the Founder/President of two marketing companies: Re:Vision and Five Point Snacks, a cause-based snack brand that benefits US veterans. Alan began his marketing career as a copywriter at Leo Burnett in Chicago where he helped develop the “This is not your father’s Oldsmobile” campaign. In 1990, he joined TBWA as its youngest Vice President, Associate Creative Director. Three years later, at the age of 29, Blum opened his own shop with Air France as its first client.

In 2004, Alan teamed with television producer, Mark Burnett, to develop brand-integration for a new reality show, The Apprentice. For five seasons, he created branded tasks and negotiated integration fees for nearly two-dozen Apprentice episodes; he also worked on Rock Star: INXS and The Contender in a similar role.

Belief in marketing’s transformative ability, Alan launched Five Point Snacks in 2011, a snack company charged with providing America’s veterans the opportunity to return to a better civilian live. Under the motto, “Eat. Live. Give.” the brand donates 5¢ from the sale of every bag of chips, pretzels and popcorn to the Bob Woodruff Foundation; as of 2013, more than $40K has been raised for veterans’ aid.

Alan received his Bachelor’s degree in Humanities from University of Michigan. Alan serves on the board of the New York Neo-Futurists theater group and is an advisor to the Brooklyn Conservatory of Music, Uncommon Schools and Relay Graduate School of Education. He lives in Brooklyn with his family.

imagesLori Theisen
Managing Director

Lori is a 25 year marketing veteran who has enjoyed success in a series of diverse roles. Lori began her career at The Quaker Oats Company in corporate communications.  She was then tapped to join the company’s most dynamic and successful division — Gatorade as part of the international team.   Following three years working in Europe, Latin and South America and Asia, Lori served as the marketing director of a newly formed on-premise sales division for Gatorade that grew into 25 domestic markets and had over $100mm in sales.

In 2001, Quaker was acquired by PepsiCo, Inc.   Lori’s role was expanded to include PepsiCo division products including Frito-Lay and Tropicana.  After leading the integration of the varied and new portfolio in this new larger company, she left food service for an innovation/product development role at Tropicana.  Lori was then recruited to join Pepsi Cola North America in New York, where she began on the restaurant strategy team and then oversaw all the marketing programming for all food service customers, including McDonald’s, Taco Bell, Pizza Hut, Panera, Starbucks, Starwood, Marriott, Harrah’s Entertainment.

Lori received her bachelor’s degree in journalism and political science from Indiana University.  She worked in Washington, D.C. on Capitol Hill before returning to Chicago to attend Northwestern University.  She received a master’s degree in integrated marketing communications from the Medill School of Journalism. Lori is an avid blogger, serving a co-editor of The Literary Cafe, a website devoted to book clubs and readers.