countess mara

Creative Spark:  Be a Gentleman

The next-to-impossible challenge of selling ties in a business-casual world, that’s what we we were handed. By a company that was once the signature of Sinatra and Eisenhower, but who hadn’t stitched a seam since the Nixon administration. Executed in print, online and outdoor, the campaign suggests the tie’s true significance: transforming a man into a gentleman.