doritos loco taco

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Sometimes the obvious is remarkably elusive.  The Doritos Loco Taco was the culmination of two years of strategic work exploring how brands stretch and grow. Retailers like Target and Trader Joe’s leverage their assets to create compelling store-brands; restaurants like Panera and Chipotle offer unique alternatives to the QSR model. And sometimes, there are made-in-heaven partnerships where the familiar and unfamiliar come together to create an entirely new brand experience.